Evidence Talks

To promote the CSI: The Experience exhibit at Chicago’s Museum of Science and Industry, we brought the story to the streets. The exhibit centered around the idea that evidence always tells a story—if you know how to listen. We created a series of bus shelter ads placed throughout Chicago that leaned into that insight. Simple, bold messaging reminded passersby that the clues are always there… if you’re paying attention. Just like in real forensic science, the evidence speaks for itself.