An integrated experience created for Allstate's football sponsorship.
Visit web site A website where College football fans can feed their rivalry and interact with Allstate.
Use the Facebook app This Facebook app allows you to control your friend's status if you can pick the correct winner of any game being played on Saturday...If you lose however, your friend will control your status.
MeetNumber9.com was a website where NASCAR fans could interact with Allstate and NASCAR driver Kasey Kahne. Fans could enter to win a chance to meet Kasey Kahne or win a cardboard cutout of him.
Web videos
These web videos were used to drive people to MeetNumber9.com.